I am a Marketing Operations and Analytics Specialist with over four years of experience supporting performance marketing teams through accurate tracking, clean data, and reliable reporting. I specialize in marketing analytics, attribution troubleshooting, and data validation, with formal training through the Google Data Analytics Certificate.
I have worked remotely with a UK-based digital marketing agency, partnering closely with media buyers and analysts to support paid advertising and growth initiatives. My role focused on Google Tag Manager and GA4 implementations, conversion tracking, attribution analysis, and resolving discrepancies across ad platforms, analytics tools, and reporting dashboards. I am used to working in fast-paced, performance-driven environments where data accuracy directly impacts budget decisions and campaign performance.
On the reporting and analytics side, I build and maintain Looker Studio dashboards and advanced Google Sheets workflows used for KPI reporting, QA, and reporting automation. I regularly translate business and marketing questions into measurable logic, validate results, and communicate insights clearly to both technical and non-technical stakeholders.
I work best at the intersection of marketing, analytics, and operations. I help teams trust their numbers, understand what is really happening in their data, and make confident decisions based on accurate measurement. I am experienced in remote collaboration with international teams and operate to global standards in analytics, reporting, and marketing operations.
