Results-driven SEM and Google Ads specialist with 12+ years of experience planning, managing, and scaling high-performing PPC campaigns across Search, Shopping, Display, and Performance Max. Proven track record of transforming data into actionable strategies that increase leads, maximize ROI, and align paid media performance with business objectives.
Experienced in managing multiple client accounts from strategy through execution, developing tailored digital marketing plans based on each client's goals and market. Skilled in building new Google Ads accounts from the ground up, restructuring under-performing campaigns, and implementing data-driven optimization frameworks that deliver sustainable growth.
Expertise includes campaign architecture, keyword strategy, audience targeting, bidding strategies, conversion tracking, feed optimization, remarketing, and competitor analysis. Adept at ensuring campaigns are accurately tracked, continuously optimized, and performing at peak efficiency while identifying new opportunities for growth.
Strong analytical and client management skills with extensive experience producing performance reports, translating complex data into actionable insights, and presenting strategic recommendations to stakeholders. Committed to delivering measurable business outcomes through continuous testing, optimization, and performance-focused search marketing.
