Paid Media and Digital Marketing Strategist with hands-on experience managing and optimizing 50+ advertising accounts across Meta Ads, Google Ads, LinkedIn Ads, Shopify, and eCommerce platforms. Skilled in full-funnel campaign strategy, lead generation, campaign audits, paid media optimization, creative testing, audience structure, reporting, and conversion flow analysis.
Experienced in supporting agencies, service-based businesses, healthcare-adjacent brands, aesthetic clinics, local service providers, and eCommerce accounts. Strong ability to diagnose performance issues, restructure fragmented ad accounts, improve lead quality, and align campaign strategy with real business constraints such as limited budgets, incomplete tracking, compliance restrictions, access issues, and creative limitations.
Known for clear, grounded communication and a practical strategy style focused on signal quality, funnel structure, and actual outcomes rather than vanity metrics.
