PROFESSIONAL EXPERIENCE
PPC Strategist
Dilate Digital (Australia)
June 2020 – March 2026
• Managed and optimized multi-channel campaigns (Google, Bing, Meta) for lead generation and eCommerce clients across AU markets
• Handled and scaled monthly budgets of up to $50,000+, improving efficiency and performance
• Improved campaign results through bidding strategies, ad copy testing, and landing page optimization
• Conducted in-depth keyword research and segmentation to improve Quality Score and ad relevance
• Reduced wasted spend through negative keyword strategies and search term analysis
• Collaborated with account managers to identify growth opportunities and resolve performance issues
• Continuously performed A/B testing to improve CTR, CVR, and overall campaign ROI
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Google Ads Specialist
Merged Media (Canada)
October 2019 – March 2020
• Managed and optimized Google Ads campaigns focused on lead generation
• Monitored performance metrics and adjusted bidding strategies to improve results
• Maintained accurate conversion tracking and campaign reporting
• Conducted keyword research and campaign structuring for improved targeting
• Implemented optimization strategies to improve CPA and conversion rates
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PPC Executive
Veravo Sherpa (UAE)
February 2016 – September 2019
• Managed daily performance of Google Ads campaigns across multiple accounts
• Generated monthly performance reports and insights for stakeholders
• Optimized campaigns through keyword refinement, bidding adjustments, and ad testing
• Ensured tracking accuracy and compliance with platform guidelines
• Improved campaign performance through ongoing testing and optimization
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PPC Specialist
White SEO (Australia)
September 2015 – December 2015
• Monitored and optimized Google Ads campaigns
• Conducted keyword research and segmentation
• Improved campaign efficiency through bid adjustments and negative keywording
• Maintained campaign performance and reporting standards
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PPC Consultant
eTraffic Group (Australia)
April 2014 – August 2015
• Managed PPC campaigns and provided performance insights to project managers
• Conducted keyword research and campaign optimization
• Monitored budgets and implemented bidding strategies
• Delivered performance reports and actionable recommendations
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PPC Specialist
GoIndustry DoveBid Inc. (Philippines)
June 2013 – March 2014
• Managed PPC campaigns and analyzed performance data
• Assisted in lead generation and campaign optimization
• Collaborated with teams on reporting and market research
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PPC Specialist
OptimizeX Inc. (PrimeView) (Philippines)
November 2012 – May 2013
• Managed Google Ads and Microsoft Ads campaigns
• Conducted keyword research and campaign optimization
• Supported SEO and social media initiatives
• Implemented tracking and reporting processes
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PPC Specialist
EndlessRise Inc. (Philippines)
January 2012 – November 2012
• Managed PPC campaigns and optimized performance
• Conducted keyword research and implemented bidding strategies
• Provided client support and campaign reporting
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Team Leader – Local SEO
EndlessRise Inc. (Philippines)
October 2010 – January 2012
• Led a team responsible for local SEO campaigns and listings
• Ensured quality, productivity, and performance targets were met
• Trained new tea-----------mbers and improved internal processes
• Managed campaign audits and reporting
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Link Builder / SEO Specialist
EndlessRise Inc. (Philippines)
March 2010 – October 2010
• Executed off-page SEO strategies including link building and submissions
• Conducted research and ensured quality optimization practices
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Technical Support (Non-Voice)
AlterBest Solutions Inc. (Philippines)
2007 – 2009
• Provided customer support via chat and email
• Resolved customer issues and ensured satisfaction
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EDUCATION
Bachelor of Science in Information Technology
University of Perpetual Help System – DALTA
Las Piñas City, Philippines
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CERTIFICATIONS
• Google Ads Certified
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LANGUAGES
• English
• Filipino
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REFERENCES
Available upon request.
