Digital Marketer & Creative Writer with 8 years of experience specializing in the wellness and aesthetics sectors. Uniquely leverages a background in professional creative writing and publishing to craft high-converting ad copy backed by rigorous data analysis. Expert in managing high-efficiency campaigns on lean budgets, recently achieving a 17% conversion rate and >8% CTR to maximize ROAS. Proficient in Meta Business Suite, Google Ads, HubSpot, Canva and Shopify, combining technical execution with compelling storytelling to drive sales without relying on massive ad spend.