•Sixteen years of professional writing experience for various topics and industries.
•Five years of experience in Public Relations and Marketing Communications, dealing with various industries and companies.
•Thorough knowledge of the different elements of Integrated Marketing Communications (IMC) specializing in both above-the-line (ATL) and below-the-line (BTL) strategies.
•Up to date with the recent trends and best practices in online marketing, word-of-mouth marketing, and viral marketing.
•Competent strategic planner to achieve both business and communication objectives.
• Advanced knowledge in press, stakeholder, and client relations.
•Proficient in copywriting.
•Experience in article spinning.