I bring over 16 years of digital marketing experience and have managed more than $100 million in advertising spend across multiple industries. My expertise lies in building and scaling performance marketing campaigns on Meta, Google, TikTok, and LinkedIn that generate measurable revenue growth. By combining strategic planning, data analysis, creative testing, and ongoing optimization, I help businesses improve marketing efficiency, acquire more customers, and maximize ROI.
As a Media Buyer/PPC specialist with 16+ years of experience, I help businesses maximize returns from their ad spend. My approach is simple but effective: efficient campaigns, data-driven decisions, and consistent, profitable growth.
Hands-on experience managing and improving online ads across Google, Facebook, TikTok, Amazon, Shopify, and LinkedIn. This means I know how to use each platform effectively to drive results not just clicks, but real customers and sales.
Managed ad budgets from $3,000 to over $500K per month, creating campaigns tailored to each client’s goals. Whether the goal is more sales, more leads, or more booked services, I focus on ads that convert and scale efficiently, so every dollar works harder.
I handled everything from ad creatives and audience targeting to ongoing optimization. My focus is simple: get more conversions, reduce wasted spend, and increase your return on ad spend.
With hands-on experience across Facebook, Google, LinkedIn, TikTok, and Amazon, I help brands reach the right people at the right time and turn clicks into paying customers.
Well-versed in:
> Google Ads
> Facebook Business Manager
> Facebook Ads Manager
> TikTok Ads
> Amazon Seller Central
* *Facebook Blueprint Certified Media Buying Professional
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Core Competencies:
* End-to-end campaign strategy, setup, and implementation
* Google Ads (Search, Display, Shopping, Performance Max, and Remarketing)
* Meta Ads (Facebook & Instagram) campaign creation and optimization
* TikTok Ads and LinkedIn Ads campaign management
* Campaign optimization, bid management, and budget allocation
* Conversion tracking setup and troubleshooting using Google Tag Manager (GTM)
* Google Analytics (GA4) event and conversion tracking
* Keyword research, audience research, and interest targeting
* Remarketing and retargeting strategy across multiple platforms
* Meta Pixel, Custom Audiences, Lookalike Audiences, and Dynamic Product Ads
* Google Merchant Center product feed setup and optimization
* Performance analysis, reporting, and data-driven decision making
* A/B testing of ads, audiences, creatives, and landing pages to continuously improve results
* High-converting ad copywriting for Google Ads and Meta Ads
* AI-assisted content creation using ChatGPT to develop compelling ad copy, headlines, and marketing reports
* Landing page optimization recommendations to improve conversion rates
* Facebook Business Manager setup and account configuration
* Campaign objective selection (Lead Generation, Sales, Conversions, Traffic, etc.)
What I Deliver
Increased conversions while reducing cost per acquisition (CPA)
Improved ROAS through strategic media buying and ongoing optimization
Accurate conversion tracking and attribution
Scalable advertising campaigns backed by data and continuous performance testing
Clear reporting with actionable insights to support business growth
Verified
