I’m a Content Director, SEO Copywriter, and Content Strategist with 6+ years of experience in content writing, editing, SEO, publishing, social media, and digital marketing.
I have experience working for marketing agencies serving HVAC, plumbing, roofing, electrical, landscaping, and other service-based businesses. My work covers the full content process, from research and strategy to writing, editing, optimization, publishing, and final quality checks.
My strongest areas include:
• SEO blogs and long-form content
• Service and location pages for local businesses
• Website copy and content refreshes
• On-page SEO and search intent optimization
• Keyword, competitor, and content-gap research
• Internal linking and content QA
• Google Business Profile content
• Social media copy and content scheduling
• WordPress publishing and optimization
• Content briefs, SOPs, and editorial workflows
• Client knowledge-base development
• Custom GPTs for specific brands and content tasks
Before moving into content direction, I spent several years working hands-on with eCommerce and dropshipping content, which gave me experience researching, writing, editing, and optimizing content across different industries.
I also use Artificial Intelligence (AI) as part of a structured content workflow. I work with ChatGPT, Gemini, and NotebookLM for research, outlining, ideation, editing, and quality control, and I build custom GPTs supported by client knowledge bases, source documents, and brand guidelines. Every piece still goes through human review for accuracy, tone, readability, SEO, and brand consistency.
Tools and platforms I’ve worked with:
ChatGPT & Custom GPTs, Gemini, NotebookLM, Koala Writer, Scalenut, Ahrefs, Surfer SEO, Link Whisper, Local Viking, Rank Math, Yoast SEO, WordPress, Asana, Trello, Slack, Google Workspace, Canva Pro, Metricool, Later, Grammarly Premium, and Hemingway Editor.
I work best with teams that value clear communication, dependable execution, thoughtful feedback, and high-quality content over simply producing more of it.
