I am an Ad Operations Executive at a marketing agency with hands-on experience executing and optimizing paid advertising campaigns across Facebook, Google, TikTok, LinkedIn, and YouTube.
My work focuses on campaign setup and structuring, audience targeting using demographic, interest, and behavioral data, budget monitoring, and performance analysis across key metrics such as CTR, CPC, CPA, and ROI. I support ongoing testing initiatives and apply data-driven optimizations to improve lead generation, brand exposure, and conversion performance.
I collaborate closely with creative, marketing, and sales teams to ensure campaigns align with platform best practices and business objectives. I am detail-oriented, analytical, and comfortable working independently in a remote environment.
