I'm Treszka, a Brand & Marketing Strategist with 5+ years of experience building luxury fitness, wellness, hospitality, and lifestyle brands across Dubai. My work sits at the intersection of brand strategy, creative direction, and business growth, spanning integrated campaigns, product launches, social media, and content.
Too many brands lose their identity by trying to be everything to everyone. I believe great marketing starts when a brand has the audacity to step into its identity. That takes a deeper understanding of the audience, the business, and what makes the brand worth choosing in the first place. When those pieces align, marketing stops chasing attention and starts building lasting recognition, trust, and commercial growth.
Most recently, I've led marketing across Formative by Arada's portfolio of luxury fitness brands, including FitnGlam, FITCODE, and PLATFORM Studios. From launching new clubs and experiences to directing campaigns and shaping brand positioning, I've focused on making sure every marketing initiative contributes to a larger business objective.
If you're looking for someone who thinks strategically, leads creatively, and knows how to translate brand clarity into commercial results, I'd love the opportunity to contribute to your team.
