During my six-months working as a Google Ads Manager in a BPO setup, I gained hands-on experience managing Google Ads Search campaigns, where I focused on keyword research, optimization, and performance analysis. I was responsible for identifying high-intent keywords, creating ad copies, and continuously optimizing campaigns to improve click-through rates (CTR) and conversion rates while aligning with client goals. My role involved regular monitoring of campaign performance, adjusting bids, and implementing negative keywords to maximize ROI. After leaving the company, I further enhanced my skills by completing an intensive Google Ads training, deepening my knowledge in campaign strategy, audience targeting, and advanced optimization techniques. This experience has equipped me with a solid foundation in managing paid search campaigns and driving measurable business results.
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