Amazon Brand & Account Manager | 10 Years In-House Private Label | PPC, Listings, Inventory
I am an Amazon Brand and Account Manager with close to 10 years of experience running private label brands on -----------. Not agency side, not a reseller. I have worked in-house the whole time, and at one point I was handling 3 private label brands at once across multiple Seller Central accounts for the same company.
What I own day to day: sourcing and supplier negotiation, inventory planning and 3PL coordination, listing optimization and SEO, A+ content and brand story, PPC, pricing, account health, and Brand Registry compliance. Basically everything except customer support, although I have also led and trained a customer service team before.
A few results I am proud of:
Directed a full brand makeover for a multi category catalog. After about 3 months of A/B testing, the Blue Light glasses listing went from 8% conversion (around 20 units a day) to 20% conversion (35 to 45 units a day). Those same images are still running years later.
Diagnosed a sales decline on a cupping set using SQP and DataDive. Found competitors splitting the same product into different piece counts plus new low price entrants. Fixed it with a coupon, two weeks of aggressive bidding, and a reactivated Auto campaign. Sales recovered to a steady 55 to 60 units a day while holding a 42% net profit margin. Honestly not back to the old peak, but stable in a much tougher market.
Got a deactivated account reinstated in 3 days by documenting evidence that the review manipulation flag came from a coordinated competitor attack. That save happened right before the holiday season.
Tools I use daily: Seller Central, Brand Registry, Helium 10, DataDive, Scale Insights (with COGS loaded for real time true profit), Keepa, -----------, Google Drive.
I am looking for a long term home with one company or brand portfolio, not short projects. Available full time and remote, with a good morning overlap with US Pacific hours. I am confident in what I know, but I am always ready to learn something new. Happy to do a paid trial task so you can see how I work.
Verified